Effect of Colour on Advertising Essay Example | Topics and Well Written Essays - 5750 words

Effect of Colour on Advertising - Essay Example This essay "Effect of Colour on Advertising" outlines the usage of colors in different commercials and how it works. Also, it describes what a particular colour means. What colours have you chosen to use as marketing resources? What were the reasons for choosing the particular? Was it for the reason that you liked those certain colours, or did you have a certain marketing message that you wanted to pass on? Whereas visual application is a significant consideration, your colour choices might be giving a precise message to the market which you wish to target. Are you sure you recognize what kind of message it is that you want the viewer to get? You'd be sensible to consider o the subject of the psychology of colour when mapping out your marketing plan. Be it business card, catalogue or other marketing material, you'll have to choose colours for it. Colours not only improve the look of the item -- they also manipulate our behaviour. The colours that are chosen should reflect the interes t of your target population. Pepsi uses the blue colour to symbolize your as Pepsi is knows as the choice of the next generation. IBM’s blue colour reflects its target market’s electrifying personality, as they are most them are corporate clients. Market researchers have found out that impulsive shopper buy more dark colours, while traditional shopper prefer colours like light blue, so here it can be said that Pepsi adheres by this research and uses a tranquilizing blue colour, which is like by both, the impulsive shopper as well as the traditional one.

PSYCHOLOGY OF INDIVIDUAL AND ORGANISATIONAL HEALH Essay

PSYCHOLOGY OF INDIVIDUAL AND ORGANISATIONAL HEALH - Essay Example Therefore, it is important to understand how these common drugs work, its relation in history and to the economy as well as prevention and rehabilitation in the workplace. One of the most commonly used drugs in the workplace are the use of alcohol and tobacco products which are controlled substances regulated by the UK government and legislation. Alcohol is a depressant which depresses the central nervous system as well as other functions. Many people who are stressed turn to alcohol due to the wide variety of alcoholic substances that are available as well as the accessibility. Alcohol can act on multiple neurotransmitters in the body which affects the reinforcing behavior which can make it a liability in the workplace. Alcohol decreases the secretion of acetylcholine, can elevate GABA levels as well as increase dopamine and epinephrine (Light 1986). Acetylcholine is involved specifically with the regulation of the central nervous system which in turn under the influence of alcohol slows down reflexes, lowers concentration rate, blood pressure, etc. Increases in dopamine and GABA can also lead to a state of calmness. In contrast, many people find that they become tired at school and work as well. This has lead to a prevalence of tobacco in the workplace whether in the form of dip or in cigarettes. Nicotine in tobacco is a stimulant which acts on nicotinic receptors. It causes an increase in acetylcholine which is what causes the increased awareness and attention as well as keeps dopamine from breaking down as quickly by causing it to stay in the synapse longer. Also, with smoking you have the problem of positive reinforcement in that they associate the relief of stress when they smoke. Knowing the basic principles of human behavior and drug abuse is the first step in understanding why that pattern of behavior develops and what preventative measures can be taken to inhibit this behavior. It is also important to consider the personal factors that can make a pers on use a drug. Some of the main ones are hereditary factors, personality, psychological conditioning, and social class (Hanson et Al., 2006, p. 45). In genetics, it has been proven that certain people are more susceptible to drug use than others. In determining who is at risk for alcoholism, researchers discovered that genes encoding for alcohol dehydrogenase and aldehyde dehydrogenase play a role in determining a person’s susceptibility to alcoholism (Foroud et Al., 2010, p. 65). Personality and psychological conditioning are also important when determining susceptibility to drug use. Those that have what is considered to be an â€Å"addictive personality† may become fixed on drug use which then as a result can become an addiction based on psychological conditioning i.e. smoking. Social class and status may also play a role in drug use due to the type of budget that their income is based off of. The history of alcohol and tobacco use is also important in understanding their occurrence in the marketplace. There were a few key points in history that might have influenced the regulation of drugs and alcohol in the workplace and out as well. In the Victorian era, it was common for the gentleman to smoke and have a brandy while they discussed politics and other important matters. It was also common place for the users to engage in other elicit drugs such as cocaine and opium (Victorian Substance Abuse 2000). As both